Pokémon and blockchain technology is a natural evolution.

Pokémon Means Innovation

I grew up in the 90s, so Pokémon played a big role during my childhood. I remember playing Pokémon Red several times on my Game Boy — Charmander was my starter every time. …

Mario Kart Live: Home Circuit

So, I got the game Mario Kart Live: Home Circuit some weeks ago. After playing it for several hours, I want to share my impressions and revisit the history of augmented reality (AR) in videogames.

Mario Kart Live: Home Circuit is Nintendo’s new bet to integrate AR and the genre's…

Desarrollando el ecosistema blockchain

Costa Rica se caracteriza por ser líder en temas de innovación y tecnología a nivel regional. Por ejemplo, según el Global Innovation Index (GII) de 2019, el país se posicionó como la segunda economía más innovadora de Latinoamérica y el Caribe. …

From someone that recently became a Switch die-hard fan

Like 5.7 million people worldwide, I purchased a Nintendo Switch during the COVID-19 lockdown exactly 6 months ago from today — and it has been one of my best decisions of the year! …

Some Key Takeaways About Games User Research

Photo by Florian Olivo on Unsplash

Introduction to Games User Research (GUR)

It’s as exciting as it seems! I’m currently working on a project that leverages blockchain technology and gamification to solve a real-world problem. So, as part of the initial planning, we identified the need for doing user research. However, I wasn’t completely sure about what must be taken into account…

How the in-game currency is crossing digital borders.

Source: Essentially Sports.


This years’ Nintendo’s highest bet so far is more than your regular simulation videogame. Animal Crossing: New Horizons is taking the Nintendo Switch community by storm. And it couldn’t have come more timely. Millions of users are turning their heads towards life in Animal Crossing to escape from lockdown-reality.


“Jessica, Only Child, Illinois, Chicago”

“Parasite” (Bong Joon-ho, 2019)

You probably are here because you loved “Parasite” and possibly were as shocked/excited as me when they received the Academy Award for Best Picture of the Year. …

(When your background isn’t tech-related)

Laptop, cellphone, coffee mug, and notepad on top of a desk.
Photo by Andrew Neel on Unsplash


If you landed here, you probably are asking yourself: how to write about technology? Yes. Writing content about technology and innovation may seem challenging at first, especially if your background isn’t tech-related. …

Steps I followed to rewrite the website content of the startup Bluetools by applying UX writing principles.

I learned about the concept of UX writing when browsing through Behance. I am a published author with experience working with entrepreneurs in Central America and a content strategist obsessed with human-centered design. I instantly found in UX writing a very exciting opportunity to merge some of my passions!


“Startup Race” was an idea I had to teach or coach on entrepreneurship.

A couple of weeks ago I came up with the idea of creating a board game to teach or coach on entrepreneurship, simulating real-life hurdles and eventualities entrepreneurs have to face when leading their startups.

The term ‘startup’ is under discussion. I will use my own definition: a group of…

Luis Diego Rojas

Communications strategist and business designer based in San José, Costa Rica.

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